Yuzu Sizzle Reel
I created a B2B sizzle reel showcased to internal and external partners to energize them about the brand. The goal was to introduce Yuzu, the first social and dating app for the Asian Gen Z community, designed to foster connection and community. I started by researching the target demographic and defining the brand tone, then curated stock videos that aligned with the brand identity. Working closely with the product team, I integrated app screens into the video to demonstrate how users can make new friendships or romantic connections. Using Figma, I outlined the story structure, and curated a soundtrack to match the tone and energetic vibe. In After Effects, I animated titles, transitions, and overlayed product screens on videos, creating a dynamic intro to capture attention. The final video helped secure new partnerships and collaborations, and within the first month, the app achieved approximately 150,000 downloads, supplemented by social media campaigns to build a waitlist.
Marketing Campaigns
I was tasked with developing a digital marketing campaign for Yuzu's launch, creating paid social media assets aimed at promoting the app for the Asian community to connect socially or romantically. I began by researching the target market to understand their interests and preferences, then curated stock images that resonated with the audience. Adhering to the brand guidelines, including color palette and typography, I crafted engaging posts designed to capture attention and speak directly to the unique user base. The campaign successfully drove over 150,000 downloads and garnered 50,000 monthly active users within the first month of launch, establishing Yuzu as a key player in its market.
