BLK Lovers & Friends
Case Study: BLK’s Enter-to-Win Sweepstakes
Project Overview
BLK, a dating app catering to Black singles, partnered with a prominent music festival to promote a ticket giveaway through an engaging digital campaign. The primary objective was to design a seamless and user-friendly experience that motivates users to participate in the sweepstakes for a chance to win tickets to the sold-out Lovers and Friends music festival. The campaign aimed to increase user engagement within the app and enhance brand awareness across multiple digital touchpoints.
My Role:
I crafted designs for in-app, mobile, and desktop platforms with a focus on engaging visuals and usability. I implemented a prominent call-to-action button that directs users to an easy-to-fill out entry form. I designed a compelling in-app interstitial to raise awareness about the sweepstakes and motivate participation, along with creating social media posts to promote app downloads and entry. This cohesive approach significantly increased user engagement, app downloads, and participation rates.
Purpose
The purpose of this project was to create an intuitive entry process across three different points of engagement. The three different points of entry included through the BLK App, mobile, and desktop experience.
Challenges:
To provide a seamless experience across different entry points.
Work within a one week timeline for all deliverables.
Solution:
An appealing point of entry that creates excitement and a sense of urgency for users to enter with a clear call to action and easy fill out form that will work either in different experiences including in-app, mobile, and desktop.
Results:
35% participation in the sweepstakes within 1 month.
20% increase in brand awareness through social media likes and shares.
