Marketing Campaigns
I led the design and execution of marketing campaigns for Match across multiple platforms, resulting in a 40% increase in registrations. I developed brand guidelines, design systems, and templates that ensured consistency and scalability. My rebranding efforts positioned Match as a premium brand, leading to a 30% rise in new user acquisitions and increased brand visibility.
Social Media Content
As the Lead Designer for Match, I developed and oversaw the work of designers in creating content for Match’s social media account. I was responsible for several key social media campaigns, which attributed to 60+ posts on their Instagram page. The content increased brand awareness, relevancy and engagement.
Match Talks Video Demo
I led the design team in creating 16 educational video demos for the Match app to enhance user engagement and experience. I coordinated the production process and delegated tasks across the team. The project achieved a 44% increase in video views and increase overall user happieness.
Mobile Design
Leveraging Figma, I crafted multiple landing and onboarding pages for Match’s mobile site and app, ensuring brand consistency while optimizing user experience. By strategically A/B testing and refining each screen, I accelerated user flow through the funnel and boosted registration conversions. These initiatives drove a 60% surge in conversion rates, significantly enhancing overall performance.
OOH Print Campaigns
I led the design and coordination of creative efforts for Match's 360-degree campaigns, working closely with external agencies to develop concepts for digital assets and large out-of-home billboards. This collaborative approach resulted in increased brand awareness and relevancy, effectively reaching audiences across multiple touchpoints.
CRM Emails
I designed CRM email campaigns for Match that focused on re-engaging existing customers through targeted sales incentives. By creating visually appealing templates in Figma, the campaigns achieved an 11% increase in re-subscriptions.
