AirDoctor Wildfire Sale Campaign
I led the creative development of a social-first wildfire sale campaign in close partnership with the brand team and copywriter. Produced both paid and organic assets across Reels, Stories and TikTok, ensuring cohesive messaging and visual consistency. Designed high-converting landing pages and targeted email templates to support the promotion. Leveraged Midjourney to generate custom background environments that elevated the campaign’s visual quality and aligned with real-time wildfire conditions.
Organic & Paid Social Creative
I created both organic and paid social assets that balanced urgency with brand integrity. For organic, I designed scenes with subtle wildfire elements in the background and the AirDoctor purifier in the foreground to show it “hard at work” protecting indoor air—serious in tone, but never alarmist. For paid, I applied the same visual approach while incorporating a clear promotional callout, including a “Save up to $300” burst to highlight the wildfire sale and drive conversions.
Desktop & Mobile Landing Page
I designed responsive landing pages in collaboration with the copywriter, creating a clear flow for users to enter their zip code and email to check if their area was impacted by wildfire smoke. This interaction led to a targeted email guiding them to purchase an AirDoctor purifier at up to $300 off. The design balanced urgency with clarity, helping users understand the risk and take action quickly.
I designed a campaign email template using the same hero image and wildfire-inspired background to maintain visual continuity across all touchpoints. Partnered closely with the copywriter to align messaging, tone, and structure, ensuring the email reinforced the landing page and social creative. The result was a cohesive, branded user journey that clearly communicated the wildfire sale and guided customers toward the $300-off offer.
