Lancer Skincare Product Video
Lancer Skincare needed edited video content for multiple platforms but had no budget for a full production. The brand's CMO was shooting product videos at home, and I was brought in to find the hooks and shape the footage into platform-ready ads.
Two problems surfaced immediately. The product label read backwards on camera, and the bottle was underlit, making it hard to read on screen. Traditional fixes like rotoscoping, masking, and manual compositing would have eaten hours of production time for a straightforward correction. Separately, the team wanted to test the ad across three different demographic audiences before committing to a real shoot with models and full post-production.
How I Solved It
Rather than masking out the product frame-by-frame, I used Kling AI to replace the on-screen bottle with a correctly oriented, better-lit product image. This fixed the backwards label and elevated how the product looked on screen, in a fraction of the time manual editing would have taken.
Testing Variations
For demographic testing, I sourced reference images for three different models and used Kling AI's swap tool to place each one into the existing video. This gave the team three distinct creative variants without any new filming.
I then used ElevenLabs to source voiceover audio that matched each model's tone and felt authentic to that audience. Each audio track was synced to the corresponding video in the editing timeline to create a complete, testable cut.
The three variants were published to social to gather real performance data, giving the team directional signal on which demographic and creative approach to invest in before spending on a full production.
Pawz Merchandise
While contracting at R+J, I worked on a rebrand for Pawz, a lifestyle brand sold at Walmart and Zappos that needed its own distinct identity separate from its sister brand Bearpaw. Part of that was creating branded merchandise to support the new look.
I was working across multiple brands simultaneously and didn't have the bandwidth to manually produce merchandise mockups with full color variations in Illustrator and Photoshop. The team needed to see directions quickly to make decisions and move forward.
My Process
I used Weave AI to build a workflow where I could upload the Pawz logo and primary brand colors and generate merchandise mockups in minutes. I created hoodie, water bottle, and baseball cap variations that gave the team a clear picture of how the new identity would live on product. What would have taken hours of manual design work was done in a fraction of the time, and the team was able to quickly align on a direction to take into production.
Pawz Shoe Box Mockups
While working on the Pawz rebrand, senior leadership wanted shoe packaging that reflected the brand's fun, family-friendly, and trendy identity. With Pawz launching at Walmart and Zappos, the boxes needed to stand out with distinct designs for women, men, boys, and girls.
Production on the shoes was already underway, so there was real time pressure. The team needed to see as many box design directions as possible quickly so they could evaluate the creative and get cost estimates to the production house.
I used Gemini and Nano Banana to generate a full library of shoe box concepts in a single session. By feeding in the brand logo, colors, and a range of patterns, I produced mockups across all four categories in seconds and gave the team enough to react to and send straight to production for pricing.
The team was able to quickly align on a direction for each category and move straight into production planning, without the time and cost of traditional design rounds.
