Upward Sizzle Reel

The goal of this project was to create an engaging B2B promotional reel for Upward, to showcase the platform to potential partners and brands excited to collaborate. I began by gathering assets and data from the app that highlighted key metrics; such as downloads, swipes, and denomination. I also pulled together assets from celebrity endorsements, collaborations, events, and success stories of couples who found love through the app.

Next, I outlined a timeline dividing the reel into sections focused on different aspects to tell a story about the brand. I created visual storyboards to map out scenes and plan animations for a cohesive narrative. I curated a soundtrack that complemented the pacing and tone, enhancing the overall impact.

Once the structure and soundtrack were set, I animated and built motion graphics and custom infographics using After Effects to bring the story to life. The final product effectively highlighted Upward's achievements, helped secure new partnerships, strengthened existing collaborations, and added value to the company's portfolio.