AirDoctor Wildfire Sale Campaign
I led the creative vision for a social-first Wildfire Sale campaign, collaborating closely with the brand team and copywriter to shape the concept and messaging. To ground the campaign in the moment, I used Midjourney to create custom background environments inspired by real wildfire conditions, giving the visuals a dramatic, cinematic feel. I built a cohesive set of paid and organic assets that felt fast, bold, and timely. I also designed the landing pages and supporting emails to carry that same energy through the full funnel.
Organic & Paid Social Creative
I created both organic and paid social assets that balanced urgency with brand integrity. For organic, I designed scenes with subtle wildfire elements in the background and the AirDoctor purifier in the foreground to show it “hard at work” protecting indoor air—serious in tone, but never alarmist. For paid, I applied the same visual approach while incorporating a clear promotional callout, including a “Save up to $300” burst to highlight the wildfire sale and drive conversions.
Desktop & Mobile Landing Page
I designed responsive landing pages in collaboration with the copywriter, creating a clear flow for users to enter their zip code and email to check if their area was impacted by wildfire smoke. This interaction led to a targeted email guiding them to purchase an AirDoctor purifier with $300 off. The design balanced urgency with clarity, helping users understand the risk and take action quickly.
I designed a campaign email template using the same hero image and wildfire-inspired background to maintain visual continuity across all touchpoints. Partnered closely with the copywriter to align messaging, tone, and structure, ensuring the email reinforced the landing page and social creative. The result was a cohesive, branded user journey that clearly communicated the wildfire sale and guided customers toward the $300-off offer.