BLK Lovers & Friends Sweepstakes
Project Overview
BLK a dating app catering to black singles, partnered with a prominent music festival to promote a sweepstakes through an engaging digital campaign. The primary objective was to design a seamless and user-friendly experience that motivates users to participate in the sweepstakes for a chance to win tickets to the sold-out Lovers and Friends music festival. The project aimed to increase user engagement within the app and enhance brand awareness across multiple digital touch-points.
My Role:
I crafted wireframes and designs for in-app, mobile, and desktop platforms with a focus on engaging visuals and usability. By designing a compelling product interstitial to raise awareness about the sweepstakes and motivate participation, along with creating social media posts to promote app downloads and entry. This cohesive approach significantly increased user engagement, app downloads, and participation rates.
Challenges:
To provide a seamless experience across entry points.
Work within a design sprint of one week.
Results:
35% participation in the sweepstakes within 1 month.
20% increase in brand awareness through social media likes and shares.
